Swedish hidden coach has success in Norway – now becomes sports manager

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Three years ago, Levanger hired Andreas Holmberg as the new coach. A person who has never previously been head coach at the elite level for a whole season. Eight years he was responsible in Ljungskile for Tipselit team and assistant coach of the first team; afterwards he was in charge of player development in Gauthiod in 2012, where, with ten rounds remaining, he took over as head coach but did not managed to keep the club in Division 1. But Levanger, which is eight miles north of Trondheim, was adamant. After not having lived up to the expectations, they closed a three-year contract with the Swede – and it has been a success.

Players development was key element

“They wanted a coach who included players` development in his portfolio. When I arrived, the club had three goals. We would get to the top three in 2013, and we did so. The season 2014 we would promote in Division 1, and we did so. And in 2015, we would establish ourselves in the “one”, so we did. It`s obviously nice when you have success“, says Andreas Holmberg, 38. Early in 2015 Levanger decided to keep up with developments. The first step was to change the sporting organization. “As we grow and sales increase we had to do this. We made clear the organization last fall and then I took the step up as sporting director“, he says. “The biggest difference is that I have a greater responsibility for the budget and more personnel than I had as a coach. There is a lot of work, among other regarding the players, cooperative agreements, and more.“

Magnus Powell is the new coach

Andreas Holmberg hired Magnus Powell as coach. As a player, Powell became Swedish champion with Helsingborg in 1999 and he has also been in Orebro, Gif Sundsvall, Lyn and Lillestrom. In Sundsvall, he has also been the assistant coach to Soren Åkeby and Lillestrom Magnus Haglund. “ I have a strong belief that Magnus can take a big step as an elite coach. He has a long and solid playing background, good leadership skills and clear ideas about what he wants, which suits us very well because we have a clear vision targets and also want more“, says Holmberg.

As coach Andreas Holmberg reached Levanger`s goals in three consecutive years. As sporting director he wants to continue to develop the club. “We finished ninth last year and we are now aiming well for a better placementthan this. We will continue to further develop the club to constantly improve, “he says.

“I have two years left on the contract, and then we’ll see what happens. I’m feeling very good, and few are privileged to work with what interests you most. There is a lot of work and so far it has been successful, which of course feels good.“

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